At Heartland, we build RVs with heart — designed by RVers, for RVers — so you can hit the road with confidence and focus on what matters most: the memories you make along the way.
From a bold founding vision to a nationwide network of dealers, every milestone in our history reflects our commitment to building RVs with heart.
The Beginning – A group of experienced professionals, such as an engineer, product and sales manager, marketing professional, facilities manager, and a successful entrepreneur, joined forces with the promise to build RVs better.
Heartland Introduces Landmark – A luxury fifth wheel with industry first features such as the 88 Degree turning technology, Drop frame basement storage, Universal Docking Center. Landmark will continue to set the standard for years and will become our one our flagship brands.
Owner's Club and Sundance – Started by Heartland super fan, Jim Beletti, owners all over the nation began to rally together and the owners club was born. Also, Heartland developed Sundance a laminated, lighter-weight fifth wheel with all the features for customers with smaller trucks.
Cyclone Toy Hauler and New Manufacturing Facility – Cyclone takes the world by storm. A toy hauler with attitude and a feature lineup like no other on the market. During this time, Heartland grew an unprecedented 225% and broke ground on a 110,000 sq. ft manufacturing facility and administrative office.
The North Trail Launch — With fuel prices rising, the lighter-weight laminated North Trail travel trailer answered the demand for more fuel-economical RVing. Through the most turbulent financial crises our country had seen since the '20s, Heartland continued to grow and gain market share faster than any other RV manufacturer.
Expansion – With the growing number of first time RVers, Heartland introduced a more cost-effective way for our customers to RV. Heartland entered into the traditional travel trailer market and expanded into a 80,000 sq. ft facility dedicated to lightweight travel trailers.
Heartland becomes part of the THOR family and reintroduces iconic brand – In September 2010, Thor made its largest acquisition to date when it purchased Heartland RV Company, further cementing its companies' combined position as the world's largest producer of towable RVs. Heartland also reintroduces the iconic travel trailer Prowler brand.
Growing Dealer Network – In 2011, Heartland added more product lines, added more facilities, and grew their dealer network to over 400 dealers nationwide.
Destination Trailers – Heartland begins to offer destination trailers to their product portfolio.
Expansion Continues for Heartland — Heartland expansion continues; manufacturing plant space tops 780,000 square feet. Administration moves into a new building bringing sales, marketing, accounting and purchasing under one roof, improving our quality and customer experience.
Acquisition of Cruiser RV and DRV Luxury Suites – Heartland acquires Cruiser RV and DRV rounding out product offerings and expanding production capabilities outside of Elkhart. The very best service at the very best customer service center in the RV industry. Heartland commits millions to unbeatable service after the sale.
Terry Classic Introduction – Heartland debuts retro classic travel trailer called the Terry Classic and expands production into Idaho.
Heartland Rebrands – Heartland released a new brand identity which included a new logo, new brand colors and a new brand story around Launching Life's Journeys. The new identity represents what Heartland stands for today and into the future.
Heartland Joins Jayco Family of Companies – In March 2025, THOR Industries implemented a strategic operational restructuring that integrated Heartland under the Jayco Family of Companies—not as a new acquisition, but as an internal alignment designed to combine strengths across both organizations.
Built Around You
Everything starts with the customer. From floorplan design to final inspection, we listen, refine, and improve based on real-world RV ownership. Our Core 5 approach ensures every Heartland RV is designed for how you actually travel—with smarter layouts, dependable systems, and support that doesn’t stop after delivery.
100% PDI. No Exceptions.
Every Heartland RV undergoes a comprehensive 100% pre-delivery inspection before it leaves our facility. Combined with our Core 5 standards—including TrussTXL roofing and CoreShield construction—this process ensures consistent build quality, system testing, and attention to detail.
We don’t just build RVs. We verify them.
Engineered for the Long Road Ahead
Now proudly aligned with the Jayco Family of Companies, Heartland combines skilled craftsmanship with proven manufacturing systems. Our Core 5—from reinforced TrussTXL roofing to laminated CoreShield walls and AeroChill climate control—are built for durability, performance, and long-term reliability.
It’s construction you can see—and strength you can feel.
Confidence That Travels With You
Adventure should come with peace of mind. That’s why Heartland backs every RV with strong warranty coverage and a nationwide dealer and service network. Supported by our Core 5 build standards and rigorous quality checks, your investment is protected long after you leave the lot.
We build it right. We stand behind it. And we’re with you for the journey
When you're on the road, we want you to focus on having new experiences and making memories. So we promise you comfort, quality, peace of mind, longevity and service.
